Sky is Europe's largest media company and pay-TV broadcaster with 23 million subscribers and more than 31,000 employees as of 2019. Initially formed in 1990 by the equal merger of Sky Television and British Satellite Broadcasting, BSkyB became the UK's largest digital pay television company.

• Launched the Sky Sports Scholarships Program

• Launched Sky Ride Cycling Program

• Digital, Social and Media activations

• Athlete and Agent management

• ATL ads for Sky Sports and BSkyB