MODERN UNIFORM is an independent community and brand that communicates the past, present and future of contemporary fashion, fabrication, apparel and design through visual and written storytelling. We archive, research & inform. From London to Lisbon.

  • Brand identity

  • Communications Style & Tone of voice

  • Art Direction

  • Clothing and apparel design

  • Marketing Strategy

  • Social Media Strategy

  • Digital Activation

  • Web Development

  • E-Commerce


MODERN UNIFORM’s brand identity is based on the concept of Minimal Utility. The identity follows a more paired back approach that is commonly used by fashion brands and design studios. Rather than employing a symbol with illustrative elements, the logo is purposely stripped back to a simple but strong wordmark. By adopting this open-ended approach, the brand leaves more space for photography to take central role in forming its aesthetic. The end-to-end graphic treatment that is applied in some of the applications is meant to symbolise the long-term goal of Modern Uniform, which is to design and produce all essential pieces of a contemporary wardrobe.

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